Advanced Typography for Designers
Unlearn to Relearn.
Experience breeds confidence, but familiarity breeds contempt.
Though typeface design is in the arsenal of every designer, few master the subtleties to manipulate and transform type in order to heighten the clarity of message.
The Advanced Typography day course equips you with professional techniques to craft well-conceived typographic compositions to engage the audience with maximum emotional and visual impact. Unlearn to relearn, re-sharpen your blade and wield typography as a deadly visual weapon.
2 DAYS. 12 HOURS.
LEARNING OUTCOME.
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Unlearn to relearn the importance principles as typography designers (leading, kerning, tracking, legibility and readability)
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Advance typeface study and it’s application
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Golden rules of combining typeface and when to break them for better presentation
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Creating visual hierarchies using typography to direct your audience’s attention and intentional responses
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Devil is in the details: Mastering your type personalities and avoid common blindspot
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Immediate Application: Participants can bring their existing typography layout design for critic and improvement
Featured Trainer
Kenji has received his professional packaging design training from Japan in the early nineties and bring with him more than 20 years of relevant job experiences as a creative practitioner in the graphic design, branding, advertising, packaging, publishing and printing industries.
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With Kenji’s passion in teaching, mentorship and engagement with his students over the last few years, he has personally nurtured and groomed many successful design practitioners and designpreneurs. many of his past students have won more than 80 local and international awards and recognition from Singapore, Germany, Canada, United Kingdom and America.
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Kenji has also graduated with a distinction in Master of Design from Curtin University of Technology, Australia, in 2003 and has accumulated more than 10 years of professional teaching experience as a design educator since.
DAY 1
The power and psychological effect of typography
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Unlearn to relearn the typographic system
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The art and science of typography
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The power of effective typography
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Typographic principles
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Typographic voice
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Type personality
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Typographic grid system
DAY 2
Develop a critical eye for typographic details
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Creating typographic visual hierarchy
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Rules for Combining typeface
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Choosing the right typeface for your brand
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Typographic colour
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Know the typographic rules before you break them
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Other consideration selecting types
GLOBAL
From overseas trips in New York, camps, to competitions in South Korea and advertising awards competition in Thailand, we have the students’ expansion of their creative minds at heart and have a students' overseas study trip plan annually.
NO EXAMS
We do not believe in our students memorizing textbooks and throwing everything back to us.
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This is why we only have projects to allow our students to constantly hone their skills by hands-on practises and to create an impressive portfolio that will bring them to places.
WORK-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through Make The Change?
Through Make The Change, students can make use of their design skills to help ngos & other social enterprises in real projects for various companies, guided by experienced industrial practitioners while getting paid for their work.
