PROFESSIONAL WORKSHOP IN
Branding
"Your brand is what other people say about you when you’re not in the room."
- Jeff Bezos
The Branding module covers the important aspects of branding. Students will learn how to build a branding campaign by understanding the fundamental concepts of branding and how it works. This module will focus mainly on areas such as what makes a brand, its worth, the business and creative sides, brand image, personality, identity and equity.
Workshop Outline
This course comprises of the below essential skills on building or redefining a brand:
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Brand foundation values
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Brand personality
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Brand names
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Brand space
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Brand recognition
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Public relations
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Brand crisis management
AWARDS WON BY OUR STUDENTS
Duration
10
weeks
Time
7pm
-10pm
once weekly
Fee
$1,215
(subjected to prevailing GST
but not inclusive 1-time registration fee of $140)
Award
Attainment
Branding
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