CERTIFICATE IN
BRANDING & ESG
It is becoming increasingly important and urgent for companies to embrace sustainable business practices due to changing consumers’ perspectives worldwide. There is a rising trend among consumers toward supporting sustainability, and it is growing stronger by the day.
Businesses need to learn how to enhance brand image and increase competitive advantage if they want to market to this increasing group of consumers and attract talent into their companies.
"People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising."
- Mark Zuckerberg, Facebook
Learning Outcome
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Understanding and implementing sustainability strategies
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Creating a community roadmap and building a community-driven sustainable branding
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Measuring – tools to help measure your progress
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Creating brand value by incorporating environmental, social, and governance (ESG) into your business
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AWARDS WON BY OUR
STUDENTS
COURSE FEE
$2,600 payable by interest-free instalments.
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($500 early bird discount.
SkillsFuture eligible. Ask.)
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Featured Trainers
Michelle is the co-founder of the award-winning social enterprise Make The Change (MTC). An ardent social entrepreneur, she has been featured in The Straits Times, Xin Min Daily, FM93.8 and The Edge Singapore. Recognised and well-respected in the arenas of social enterprises and local media, Michelle is the board member of International Charity Organization Solutions To End Poverty and was also in the judging panel for the Singapore Media Awards 2016.
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
GLOBAL
MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, camps and advertising awards competition such as Adfest in Thailand and Adstars Korea; to global networking lunches, we have the students’ expansion of their creative minds at heart.
AWARDS-LAB
At Awards Lab, everyone’s a winner! Even without bagging an award. It’s a boiler room where students are subject to the rigours of agency environment. And the demands of producing award-winning work.
Awards or not, walk away with a winning portfolio.
DO-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through Make The Change?
Through Make The Change, students can:
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Make use of their design skills to help ngos & other social enterprises
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Take part in real projects for various companies
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Guided by experienced industrial practitioners
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Get paid for their work
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Enhanced their portfolio with projects completed under make the change
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