SPECIALIST
DIPLOMA ADVERTISING DESIGN
Where design is the end goal and strategic thinking is the start, the Specialist Diploma in Advertising Design is a course crafted for people who already have the design skills.
COURSE INTRODUCTION
Where design is the end goal and strategic thinking is the start, the Specialist Diploma in Advertising Design is a course crafted for people who already have the design skills, but want to take it to the next level by integrating the strategic aspects of marketing and advertising into design work.
This provides them with invaluable strategic thinking skills, enabling them to analyse the market and strategise a plan before designing.
Yearning for a trailblazing career as a
CREATIVE DIRECTOR, ART DIRECTOR, DESIGNER, COPYWRITER, MARKETER?
MODULES
BRANDING
In the dynamic landscape of today's market, a brand stands as more than just a logo or tagline; it's the essence of a business, the emotional connection to its audience, and the promise of value delivered.
DIGITAL MARKETING
The Digital Marketing module is a comprehensive guide to the vital aspects of digital marketing, providing insights into web analytics, SEO, SEM, email marketing, and mobile marketing.
CONVERGENCE IN ADVERTISING
This course takes a close look at the world of advertising, from its early days to the current digital age. We’ll explore how advertising has changed over the years, focusing on both the basics and the latest tools and trends.
INNOVATIVE MARKETING
Students will be equipped to deconstruct and utilise progressive marketing stratagems, execute comprehensive SWOT analyses and customer profiling, and gain a nuanced understanding of ethical considerations and sustainable methodologies in marketing.
COPYWRITING
The module dives deep into the evolving world of persuasive writing for today’s digital age. Students will embark on an immersive experience, blending traditional techniques with modern tools and technologies.
TVC (CONCEPT + DEVELOPMENT)
The TVC (Television Commercial) Concept + Development module offers students a comprehensive journey through the world of TV advertising, from initial brainstorming to final execution.
CREATIVE THINKING
This course takes a close look at the world of advertising, from its early days to the current digital age. We’ll explore how advertising has changed over the years, focusing on both the basics and the latest tools and trends.
M.A.D. INTEGRATED CAMPAIGN PROJECT
The essence of this module lies in its self-initiated nature, providing students with the opportunity to conceptualize, develop, and execute a comprehensive advertising and design campaign that resonates with their personal vision and showcases their prowess.
Jobs our student took after graduation
Artwork Planner, Creative Directors, Art Directors, Copywriter, Entrepreneur, Cinematographer, Project Designer... many more
COURSE DURATION
Full Time
30 Months ( 30 seats per class )
Part Time
22 Months ( 20 seats per class )
TIME TABLE
Full Time
12.00pm to 3.00pm or
3.00pm to 6.00pm
Weekdays
10.00am to 1.00pm
Saturdays
Part Time
Weekdays
7.00pm to 10.00pm
Saturdays
10.00am to 1.00pm
Full Time
• Extra Tutorials
• Visit Industries, Talks or Workshop
• Smaller Classes
Part Time
• Allow you to work while studying
PERKS
ENTRY REQUIREMENTS
Singaporean:
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Applicants are to be aged 16 or above when applying
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GCE 'O' Level with minimum 3 credits (C6) or equivalent
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GCE 'N' Level with minimum of C6 for English or equivalent
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Applicants not meeting the entry requirements will need to undergo an interview
Another country:
With valid VISA
For more information for other countries, click here
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
AWARDS-LAB
At Awards Lab, everyone’s a winner!
Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.
Awards or not, walk away with a winning portfolio.
GLOBAL
We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students travel to New York, South Korea & Bali, etc. on an annual basis to learn from the best around the world.
DO-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through social enterprise Make The Change!
Through this school-run social enterprise, students can:
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Apply their design skills to support NGOs and other social enterprises
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Work on real-world projects for a variety of companies
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Gain valuable guidance from experienced industry professionals – and get paid for it
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Build an impressive portfolio with projects completed under Make The Change
FEATURED TRAINERS
Kenji graduated with a distinction in Master of Design from Curtin University of Technology, Australia, in 2003 and received a year of professional packaging design training from Japan in 1991. Kenji has accumulated more than 10 years of professional teaching experience as a design educator and 20 years of relevant job experiences as a creative practitioner in the graphic design, branding, advertising, packaging, publishing and printing industries.
With Kenji’s passion in teaching, mentorship and engagement with his students over the last few years, he has personally nurtured and groomed many successful design practitioners and designpreneurs. many of his past students have won more than 80 local and international awards and recognition from Singapore, Germany, Canada, United Kingdom and America.
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