Kenji Choo

Academic Director / Senior Lecturer

Kenji received professional design training from Japan in early nineties and has graduated with a distinction in Master of Design from Curtin University of Technology, Australia.

As M.A.D. School’s Academic Director, Kenji has accumulated more than 10 years of professional teaching experience as a design educator and 20 years of relevant job experiences as a creative practitioner in the graphic design, branding, advertising, packaging, publishing and printing industries.  

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With Kenji’s passion for teaching, mentorship and engagement with his students over the last few years, he has personally nurtured and groomed many successful design practitioners and designpreneurs. To date, his past students have won more than 100 local and international awards and recognition from Singapore, Germany, Canada, United Kingdom and America.

Jean Tan

Associate Lecturer /

Founder of AAGO Consulting

Jean has held positions heading brand & marketing/management department in companies with the likes of DBS Bank Group, MasterCard International Inc., American Express Inc., Standard Chartered Bank, Prudential, etc., working in 20+ countries with 200+ successful market launches throughout her career.

Robert Gaxiola

Visiting Lecturer /

Head of Creative (SEA & India) of Ampverse

Currently the Head of Creative (SEA & India) for Ampverse, Gax was the creative half of breakaway agency Mangham/Gaxiola. The former Ogilvy Executive Creative Director left his post in 2012 to start his own shop with a handful of staff and one client. The agency later entered into a purchase agreement with the Dentsu Aegis Network in 2015 and has since added the name mcgarrybowen to their names on the door. Clients Include: AMEX, INTEL, Fidelity, Expedia, Hyundai and M1.

A graduate of the prestigious ArtCenter, College of Design the native Californian has been in Singapore for nearly twenty years. During that time, he’s worked as the Executive Creative Director for Bates, Batey, FCB and Ogilvy. He only left Singapore once to work at famed Goodby Silverstein and Partners in San Francisco.

Shei Wah

Associate Lecturer /

Managing Director of NEO360Digital

As Managing Director of digital agency NEO360, Shei Wah aims to establish the agency in all of the world’s major cities. Even as he works toward this goal, Shei Wah also dreams of his children’s future happiness and unwinds by doing callisthenics with his former school buddies three times a week.

A mechanical engineer by training who graduated from the Nanyang Technological University and with over 15 years of experience working in Start-Ups, SMEs and MNCs, he has also driven sales revenue and leads across the Asia Pacific region. Shei Wah was one of the SEO Speakers at the first Search Engine Strategies Conference 2011 held in Singapore.

Chelsea Chen

Associate Lecturer /

VP, Design Lead at UOB Digital TMRW

Chelsea is currently with UOB TMRW Digital as the VP, Design Lead. Before this, she was working with PayPal as the UX Lead in APAC and Citibank on their FinTech in the APC region.

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She has a strong record of designing transformative user experiences at organizations across various industries including government, financial institutions, and education. Designing to her is about weaving intention into a seamless, transcendent experience.

Daniel Ng

Associate Lecturer /

Senior Director of Marketing APAC at NEO4J

Spending more than 25 years in senior marketing positions, Daniel has in-depth knowledge on B2B marketing on both traditional and digital platforms for companies with the like of IBM, Microsoft, Cloudera, CommVault Systems, etc.

Currently the Senior Director of Marketing for Cloudera APAC, Daniel's role includes end-to-end marketing; from strategy development to execution, encompassing RTMs of channels and direct in the enterprise and SMB space, championing GTM strategies including traditional and digital approaches.

Hendry Goh

Associate Lecturer /

Director of Strategy at NEO360Digital

As the Director of Strategy for NEO360 Digital, Hendry works with businesses to create their very own "Data-Driven Digital Marketing Blueprint That Delivers Predictable Performance". Armed with near to 10 years of digital strategy & marketing experience, he has developed a deep understanding of internet marketing strategies in the e-commerce, B2B and B2C marketplace.

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Graduated with a Masters of Science in Computing and Information Systems from the National University of Singapore, Hendry's current edu-passion lies in Hackalogy - a digital vehicle whose mission is to equip business owners with digital skills to grow their business and developing new agency business owners.

Evangeline Leong

Associate Lecturer /

Founder & CEO at Kobe Global Technologies

With more than 10 years of experience in digital marketing, Evangeline is the Founder & CEO of Kobe Global Technologies – an award-winning international PCT patent AI-driven influencer marketing technology platform based in Singapore. 

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With multiple digital marketing related awards with the likes of Mumbrella Asia Best Use of Social Media Influencers, Excellence in Viral Marketing, Tech in Asia Top 3 Startups of the Year, Winner of T-Hero, DBS Hotspot Top 10%, etc., Kobe Global Technologies has grown from strength to strength over the years, connecting brands and agencies with thousands of celebrities and macro/micro-influencers around the region.

Yasmine Khater

Associate Lecturer /

Founding Partner of Vision Strategy Storytelling

Her career then kicked off coordinating multi-million dollar events, before she moved into helping lay the framework for a Fortune 500 company’s buyout of GE Plastics. Also passionate about social impact and empowerment, she has helped raise over $50,000 to support women entrepreneurs in East Timor by competing in the world’s toughest mountain bike race and coordinating fundraising efforts.

Yasmine is a renowned TEDx & Keynote Speaker and has been featured in Inc, Under30Ceo, Channel News Asia, Chic Ceo and Huffington Post.

Shahvez Afridi

Associate Lecturer /

Former Global Strategy Director at Unilever

With over two decades of end-to-end consumer insight, brand strategy & marketing experience, Shahvez Afridi has a wealth of experience in strategy with the likes of Grey Group, P&G Asia Pacific, MullenLowe, Unilever, BBDO, Nielson, etc. 

Andy Xu

Associate Lecturer /

Founder & Creative Director at Three Collective

A former Art Director with Ogilvy & Mather, Andy is currently the Co-Founder and Creative Director of THREE COLLECTIVE, an agency that provides thoughtful solutions for their clients in the area of Product Development, Packaging Design, Art Direction and Design Services. He is also a winner of the prestigious D&AD Yellow Pencil Award, along with 4 silvers at the 2012 Crowbar Awards.

Hamzah Alsagoff

Associate Lecturer /

Contagion Catalyst at Contagio

Apart from helping Gatorade and Snapple launch in Singapore, Hamzah was also part of the team that created local iconic brands like Lorenzo, SK Jewellery and Moneymax. Furthermore, he was also instrumental in leading O2 Advertising's unusual 18-year brand and communication co-brand custodial partnership role for the Estee Lauder Companies' cosmetics brands which include Estee Lauder, Clinique, M.A.C, Bobbi Brown, La Mer and Lab Series for Men. Hamzah also helped the local indie digital creative shop Section converge with Offline.

Alastair Leo Tan

Associate Lecturer /

Master NLP Practitioner

With over 25 years of experience as a marketer, advertising and communications specialist, Alastair has worked in small, medium and multinational advertising, branding and communication agencies. From copywriting to the management of creative and client services teams, his varied roles and responsibilities has provided him with a solid foundation in this fast-paced and fast-changing industry. As a well-rounded and multi-faceted communication & brand specialist, his capabilities also include strategic planning, brand and agency management.  

Colin Lee

Associate Lecturer /

Senior Design at Creative Eateries

Colin Lee’s 1st foray into graphic design was as a freelance designer in 2003; designing brochures and flyers. That was also when his love for photography developed and he started honing his skills for photography while on his job assignments. After that, he made a commitment to delve into the industry, accepting a wide range of assignments and increasing the breadth of his experience. At the same time, he enrolled himself into Inspiration Design International Where he graduated with a Diploma (High Distinction). Colin is extremely proficient in Adobe Photoshop, Illustrator, InDesign, Flash and Freehand in the Mac environment and an equally competent sharpshooter.

Johanna Tay

Associate Lecturer /

Marketing and Events Manager, EuroCham Singapore

Johanna Tay has an addiction for learning which was not so evident during her years of milling around the English Language Department of the National University of Singapore. Besides teaching, Johanna is involved in mentoring - volunteering with NUSS-NUS Mentorship Programme AY2020/21 and Advisory Mentorship because she has benefited from the mentorship of others. She has also been running a real estate agency business since 2018, learning the different business concerns of Small-Medium Enterprises during the course of her work. For her day job, she is part of a team at the European Chamber of Commerce, Singapore where she manages events and assists businesses of different sizes and industries, (mainly Multinational Corporations of European origins) in branding, marketing and advocacy work.

Barry Seah

Associate Lecturer /

Commercial Photography at Barry Seah Photography

Barry is a member of the professional photographers association (singapore). As a lead photographer in commercial and photography works, he is featured as one of the Canon EOS Professionals in commercial photography, and was also the official photographer for Singapore Manhunt 2013, covering the event shots and portraits of the winners/sponsors. With his knowledge in photography equipment in and out of the studio, Barry also conducts tutorial workshops on hands on photography, as well as branding talks.

Jael Chng

Associate Lecturer /

Founder, Chief Problem Solver of My Working Title

Over the last 15 years, Jael has advised MNC, Government and Education clients such as Unilever, P&G, HP, Government Technology Agency and Ngee Ann Polytechnic on Integrated Marketing Communication, Design Thinking and Leadership Development. She also harnessed social technology for social good as Head of Social at Halogen Foundation Singapore. She is a pioneer in Digital Public Relations: a forerunner in social media marketing.

Teo Chai Guan

Associate Lecturer /

Founder, Teo Studio Photography

In the ever-changing media landscape, Teo has proven his ability to stay versatile through his expertise in image composition, crafting light, and in creating the mood of the image. His efforts have gained him many clients’ compliments and land him numerous international awards. Some of these awards include Cannes, D&AD, One Show, CA, Clio and Adfest.

Kris Ling

Associate Lecturer /

Protopian/Founder of KCwerkz

With almost 20 years of experience in the industry, Kris has played crucial roles in agency environments, leading her own teams. She has also shared her passion and knowledge with students during her term as a lecturer in Visual Communication modules. Kris has firmly embraced the digital-oriented communication of the 21st century and has created digital campaigns with notable clients like Yahoo, Health Promotion Board, SAP and Unilever, to name a few.

Jayaprakash Bojan

Associate Lecturer /

National Geographic Award-winning Nature and Wildlife Photographer

Throughout his career in photography, Jaya has been constantly featured by Natgeo, BBC, several other international magazines, and in a live TV interview with BBC talking about his award-winning images. His passion for nature and wildlife photography has also led him to work on conservation and he currently works with Orangutan Allianze, an NGO that creates awareness on the plight of the orang-utans and habitat destruction in Borneo.

Mark Lee

Associate Lecturer /

Professional Photographer at MediaCorp

Since landing himself a photography assistant role in a local giant publishing house – Singapore Press Holdings (SPH) Magazines. He built a solid foundation as an assistant and eventually taking on shoots without the need of supervision for titles such as Nuyou, Her World, Home & Décor, The Peak, etc.

Mark went on to another local media powerhouse, Mediacorp, and gained valuable insights on the differences in editorial shoots. During his tenure as an in-house photographer, he is exposed to many opportunities and build a wide spectrum of portfolio ranging from food, fashion to portraits, local and regional celebrities and magazine covers. His effort is visible on 8 Days, i-Weekly, Motherhood and many other titles.

Robert Christobal

Associate Lecturer /

Founder & Creative Storyteller at Frame 316

Robert has worked with Southeast Asian-based organisations such as International Worship Institute Asia, Asian for Christ Movement, (AMEMA) Asia, Middle East, Micronesia & African region of his home church, Huper International, Malaya Kids Ministries, JIL Church Worldwide, ONE Singapore and also worked with US-based organization Raise Up Children Against Poverty.

He then took on the position of Project Executive in Turquoise before moving to Myles & More. He was then exposed to story-centric corporate videos and has managed projects such as The Bible Society of Singapore, ARPC Documentary, Our Better World and corporate videos for SMRT, Standard Chartered & OCBC. He was recently named top 15 finalist of Our Good Story Asia competition in Singapore. 

Christina Teo

Associate Lecturer /

Founder of Startup Asia Women Community

Christina’s last corporate portfolio was as the Chief Marketing Officer of Hong Kong’s 2nd largest mobile service provider, CSL Limited, leading a team of 90 and directly accountable for selected consumer businesses contributing to 40% of the company’s total revenue – namely the devices and pre-paid business and directly responsible for pricing and marketing of all consumer products and services as well as supporting the marketing of B2B corporate services

Eugene Chen

Associate Lecturer /

Creative Director at Elefant

Eugene M Chen has over 13 years of professional experience as Creative Director at various creative agencies. He currently runs his own boutique creative consultancy Elefant and is an associate creative director at RBW Advertising. Over the years he has developed numerous brand identity and systems as well as branding and marketing campaigns. Some projects and clients include the inaugural Asian Youth Games held in Singapore, SIA, Bintan Resorts, Citibank, NTUC Club, Li-Ning Singapore Open, Yeos, The Select Group & Sorci-age by Wacoal.

Jeremiah Su

Associate Lecturer /

Head of Communications at Cinema Verite Pictures

Jeremiah Su is the Head of Communications of Cinema Verite Pictures, a content creation & marketing company that focuses on helping clients stand out through content marketing.

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An experienced practitioner with more than 10 years in the industry, Jeremiah has helped various companies with the likes of AirAsia, Circles Life, Guardian, Deliveroo, etc. in building up their content strategy from conceptualizing, content management right to the distribution & amplification of content on both digital and traditional platforms.

Leonard Wee

Associate Lecturer /

Illustrator, Visual Artist

Leonard is a DesignSingapore Scholar who graduated from the School of Visual Arts with honours in Illustration. An active visual arts practitioner on both traditional and digital platforms, he has worked alongside various visual artists and has also shown his work in the galleries of New York. Having based his practice in the local landscape today, he is working towards both a solo and group show in Singapore.

Vivienne Koh

Associate Lecturer /

CEO at FloofCorp

Vivienne has taken on multiple roles across the creative industries, including designing experiences for the users of the State Library of Queensland, Australia, as well as teaching in her alma mater, Queensland University of Technology. With almost 2 decades of experience working in various fields, she's come to the conclusion that it is high time she gathered her human resources and start her own outfit.

Chris Minjoot

Associate Lecturer /

Branding & Marketing Consultant

Chris is a highly experienced Marketing and Communications professional possessing the unique combination of strategic, creative, technical and writing skills critical for today's integrated marketing needs. His extensive work experience include working for Sentosa and Takashimaya, and with clients such as Atlas Eye Specialist Centre and Alzheimers’ Disease Association. He was also a key member involved in the rebranding of MindChamps (2005) and ScienTec Consulting (2015). Chris possesses the WSQ Advanced Certificate in Learning & Performance (ACLP).

Ike Anand

Associate Lecturer /

Director of Content & Growth at Zeus Digital

Ike has been working through-the-line as Creative Director and Sr Creative for integrated agencies in Sydney, London and Singapore. His agency experience includes the likes of Ogilvy, DDB, Euro RSCG, Sapient Nitro, Iris, TPG, Squake, Maverick, Donor Cardwell Hawkins, etc.

His clients include NTUC Insurance, HSBC, Standard Chartered, Intel, Dell, Hewlett Packard, Nokia, Vodafone, Sony, Sony Ericsson, Discovery, Unilever (Axe, Dove, Sunsilk), Reckitts Benckiser, Emirates, Audi, Toyota, Hino, Lexus, Hennessy-Moet, Jack Daniel’s, BlackBerry, Dewar’s, Bacardi-Martini.

Andrew Chow

Associate Lecturer /

Social Media & PR Strategist at Ideamart

Andrew Chow is a passionate social media and public relations strategist, entrepreneur, speaker, and author of Social Media 247. Based in Singapore, his insights into social media strategy, public relations, and entrepreneurship have made him a choice selection of workshops and speaking engagements across Asia, His mission is to educate professionals on how to leverage on social channels for tangible results. Andrew’s career of 27 years has seen him work with an array of clients including AXA Insurance, Abbot Medical Optics, Singtel and Sony Pictures.

Low Siew Thiam

Associate Lecturer /

Director at The Residences by Homestead

Siew Thiam began a new career in business education in 1998 after handing over to his sons, operations of Homestead Furniture Pte Ltd which he had built to be the third largest furniture retailer in Singapore. His first lecturing assignment in 1998, was with the Singapore Institute of Management where he conducted lectures in Cross-Cultural Management for students from the Copenhagen Business School who came to Singapore for their summer school programme.

Hairul Latiff

Associate Lecturer /

Creative Director at Pencil

Muhammad Hairul, graduated from Loughborough University with an honours in Graphic Communication. He espouses the belief that graphic design is about visual problem solving, and meeting the needs of the client. He will not teach students how to make something look cool, he will, however, teach the students how to sell a product or an idea visually in a captivating way. Mr Hairul intends to compel students to understand the heavy responsibility of the designer to do justice towards their design, their passion and most importantly to themselves.