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Writer's pictureGwen Teng

What Do You Learn In A Business Administration Diploma And Why Are People Still Studying It In 2023?

Business administration is a field that involves the management and coordination of various business functions, including finance, operations, marketing, and human resources.


A diploma can indeed provide you with such skills but is this too vague and wide-scoped to make one employable, especially as a fresh graduate?


Companies are often looking for candidates with specific skill sets to help contribute more effectively towards the company or team that they will be working in. Having only an overview knowledge of a wide range of skill sets may not make you that marketable in the job market.


But of course, we can also argue that graduates with such a diploma can choose to work in areas such as accounting, finance, human resources, marketing, operations management, and more, instead of restricting themselves to just one.


The knowledge gained from a business administration diploma is also transferable and can be applied in different fields. This versatility is especially useful for those who are not entirely sure what career path they want to take, as they have the option to explore different areas of business.


Professionals already working in the business industry are taking business administration courses to advance their careers.


Another possible market will undoubtedly be entrepreneurs. Starting a business requires a lot of skills and knowledge that can be gained through a Business Administration or a Business Management diploma program since this program provides students with an understanding of various aspects of a business.


Here are some of the skills that a business diploma will usually cover:


  1. Leadership skills Business administrators need to be able to inspire, motivate, and lead their teams. They must have the ability to create a positive work environment, set goals, and delegate responsibilities.

  2. Communication skills Effective communication is crucial for business administrators. They must be able to communicate clearly and concisely with their teams, clients, and stakeholders. They should be able to listen actively, provide feedback, and articulate ideas and concepts effectively.

  3. Financial management skills Business administrators need to have a strong understanding of finance and accounting principles. They should be able to create and manage budgets, analyze financial data, and make sound financial decisions.

  4. Strategic thinking skills Business administrators need to have a big-picture perspective and be able to develop and implement strategies that help achieve organizational goals. They should be able to identify opportunities and challenges, analyze data, and make informed decisions.

  5. Project management skills Business administrators should be able to manage projects effectively, from start to finish. They need to be able to create project plans, set timelines, allocate resources, and manage project risks.

  6. Problem-solving skills Business administrators need to be able to identify problems and develop effective solutions. They should be able to analyze data, think creatively, and make decisions quickly.

  7. Time management skills Business administrators need to be able to manage their time effectively and prioritize tasks. They should be able to meet deadlines, manage competing priorities, and delegate tasks when necessary.

  8. Interpersonal skills Business administrators need to be able to work effectively with others, including team members, clients, and stakeholders. They should be able to build relationships, resolve conflicts, and collaborate effectively.

  9. Technology skills Business administrators need to be proficient in using technology tools and software to manage their work. They should be able to use spreadsheets, databases, project management tools, and other software to manage projects, analyze data and make decisions.

The rapid advancement of technology has transformed the way business is done, and digital skills have become essential for survival in the new economy. Leaders that fail to adapt to these changes risk losing their competitive edge, falling behind their peers, and ultimately failing altogether.



The rise of digital technology has led to an explosion of data, and business leaders who are skilled in data analysis and interpretation will be better equipped to make informed decisions.


In our opinion, digital skills are necessary to keep pace with the changing expectations of customers. With the growth of online platforms, social media, and mobile devices, customers now expect businesses to be available anytime, anywhere, and on any device.


This requires business leaders to be skilled in digital marketing, e-commerce management, and customer engagement. Here are some of the skills we feel are necessary to be included in a business diploma:


  • Digital marketing With the increasing importance of online marketing, digital marketing skills are highly sought after by employers. Candidates with knowledge of digital marketing can help companies develop and execute effective online marketing campaigns, optimize website content for search engines, and analyze website and social media data to improve marketing strategies.

  • E-commerce As more businesses move their operations online, e-commerce skills are becoming increasingly important. Job seekers with knowledge of e-commerce platforms, payment systems, and online customer service can help businesses establish and maintain a strong online presence and drive sales through online channels.

  • Web development coding Web development coding skills are highly in demand in today's job market, as more businesses are relying on their websites to attract and retain customers. Candidates with knowledge of coding languages such as HTML, CSS, and JavaScript can help businesses create responsive and user-friendly websites that provide a great user experience.

  • Social media marketing Social media has become an essential part of many businesses' marketing strategies. Candidates with skills in social media marketing can help businesses develop effective social media campaigns, build a strong online presence, and engage with customers through social media channels.

  • Critical thinking Employers value candidates who can think critically and make informed decisions. Critical thinking skills can help job seekers to analyze complex problems, identify potential solutions, and make decisions based on data and evidence.

  • Social entrepreneurship As more consumers are looking for socially responsible businesses, social entrepreneurship skills are becoming increasingly important. Job seekers with knowledge of social entrepreneurship can help businesses develop sustainable business models, create social impact, and engage with stakeholders in meaningful ways.


Having said that, digital skills are also necessary for effective collaboration and communication. With remote work becoming the norm in many industries, business leaders must be proficient in digital collaboration tools to manage and communicate with their teams effectively.


Even as an employee in today's highly competitive job market, employers are constantly on the lookout for candidates who possess a wide range of skills that can help their organizations stay ahead of the curve.




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