POSTGRADUATE
DIPLOMA IN DIGITAL MARKETING
Our most popular and signature formula integrating marketing & advertising into the design.
DATA. PLATFORMS.
DIGITAL STRATEGY.
CONSUMER BEHAVIOUR.
O-2-O. TECHNOLOGY.
CUSTOMER EXPERIENCE.
B-2-B. IOT
COURSE INTRODUCTION
The Postgraduate Diploma in Digital Marketing offers advanced insights and methodologies tailored for professionals aiming to lead in the rapidly-evolving digital landscape. The curriculum is anchored in data-centric decision-making through "Data Visualisation and Business Intelligence", while also integrating the convergence of online and offline mediums in the "O2O Brand Communication Strategy". This program delves deep into holistic "Integrated Marketing Strategies", embraces cutting-edge innovations in "Trending Technologies for Marketers", and champions the future of purposeful branding via "Strategic Sustainability Marketing: ESG for Businesses". Culminating in a hands-on "Practicum Project with Mentorship", students are primed to become thought leaders and catalysts for transformative digital marketing solutions.
Yearning for a trailblazing career as a
HEAD OF MARKETING, MARKETING ANALYST, MARTECH SPECIALIST, SUSTAINABILITY MARKETING MANAGER, DIGITAL MARKETING CONSULTANT / TRAINER AND MORE
MODULES
DATA VISUALISATION AND BUSINESS INTELLIGENCE
In this immersive module, students will explore the dynamic world of Data Visualization and Business Intelligence (BI), focusing on the powerful capabilities of Power BI. Beginning with foundational knowledge on data visualization's significance, the course delves deep into the functionalities and features of Power BI, teaching students how to transform raw data into insightful dashboards. From understanding data acquisition and preprocessing to mastering advanced visualization techniques, participants will also gain a holistic understanding of business intelligence concepts. As they journey through the BI landscape, students will encounter real-world applications, hands-on exercises, and industry-relevant trends, culminating in a capstone project that allows them to apply their newfound skills. By the end of this module, students will be well-equipped to harness data's potential, making informed decisions and crafting compelling data narratives.
O2O BRAND COMMUNICATION STRATEGY
This module delves deep into the multifaceted world of branding, guiding participants from its historical origins to its contemporary significance in the digital realm. Through a blend of theory and practical application, attendees will navigate the intricacies of brand identity, storytelling, messaging, and visibility. Through hands-on activities and real-world case studies, participants will gain a holistic understanding of the pivotal role branding plays in the business landscape. By the end of the module, participants will not only be equipped to articulate and design brand concepts but will also have honed their skills in effective brand communication strategies, ensuring their brands resonate authentically and powerfully in today's saturated marketplace.
TRENDING TECHNOLOGIES FOR MARKETERS
In this module, participants embark on an enlightening journey through the transformative technologies revolutionizing the marketing realm. Beginning with the capabilities and nuances of Artificial Intelligence (AI), the course delves into its instrumental role in shaping personalized campaigns and predicting consumer behaviors. As we transition, the focus shifts to the vast virtual expanse of the Metaverse. Participants will gain intricate insights into its multifaceted applications, from altering consumer interactions and shopping experiences to reshaping corporate branding and operations. By the module's culmination, attendees will be equipped with the foresight and prowess to seamlessly integrate these pioneering technologies into their strategic marketing endeavors.
INTEGRATED MARKETING STRATEGIES: CONTENT, DIGITAL ELEMENTS AND UNCONVENTIONAL TACTICS
This module dives deep into the multifaceted world of modern marketing, providing participants with a comprehensive understanding of how content, digital tools, and unconventional tactics can be seamlessly integrated to craft compelling marketing strategies. Participants will explore the pivotal role of content in establishing brand authority and its optimization for search engines. They'll also navigate the digital landscape, constructing social media strategies tailored for various platforms and understanding the intricacies of SEO and SEM. The course doesn't stop at traditional methods; it ventures into the creative realm of guerrilla marketing and other non-conventional tactics, emphasizing their unique impact and engagement potential. By the module's conclusion, participants will be adept at merging diverse strategies into a cohesive marketing plan, ensuring enhanced brand visibility and engagement in an increasingly digital world. Whether you're an aspiring marketer or a seasoned professional, this module offers the tools and insights needed to stay ahead in the dynamic world of integrated marketing.
STRATEGIC SUSTAINABILITY MARKETING: ESG FOR BUSINESSES
In this comprehensive module, participants will dive deep into the role of sustainability and ESG (Environmental, Social, and Governance) components in contemporary marketing practices. From understanding the competitive advantage sustainability offers to brands, to mastering the intricacies of green marketing and ESG metrics, the course covers a wide range of topics pertinent to modern marketers. Through a blend of case studies, workshops, and interactive sessions, attendees will learn to craft authentic sustainability narratives, leverage data for impactful campaigns, and build strategic alliances that amplify sustainability efforts, all while navigating the challenges and ethical considerations in the evolving landscape of green marketing.
PRACTICUM PROJECT WITH MENTORSHIP
Using the knowledge accumulated over their course of study, participants will be required to develop a comprehensive digital marketing plan for a company based on a real brief. They are to look at the holistic picture of the company, their customer service implementation with respect to current and potential customers, as well as adopt and propose any new technologies in order to enhance the management their customers. Participants will be guided by a mentor through this practicum.
Learn. Execute. Discuss. Repeat.
Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process of completing all the 6 modules.
COURSE DURATION
10 Months ( 30 seats per class )
TIME TABLE
Weekdays
7.00pm to 10.00pm
Saturdays
10.00am to 1.00pm
Full Time
• Extra Tutorials
• Visit Industries, Talks or Workshop
• Smaller Classes
Part Time
• Allow you to work while studying
PERKS
ENTRY REQUIREMENTS
Singaporean:
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Applicants are to be aged 16 or above when applying
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GCE 'O' Level with minimum 3 credits (C6) or equivalent
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GCE 'N' Level with minimum of C6 for English or equivalent
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Applicants not meeting the entry requirements will need to undergo an interview
Another country:
With valid VISA
For more information for other countries, click here
FEATURED TRAINERS
Hendry Goh
Director,
NEO360 Digital
Michelle Lim
Founder & CEO,
Make The Change
Daniel Ng
Senior Director,
Marketing APAC Neo4j
Jean Tan
Founder/Brand & Marketing Consultant,
AAGO Consulting
GUEST SPEAKERS
Michelle Yip
Executive Director,
Group Strategic Marketing
DBS
Dr. David Hardoon
Senior Advisor,
Data Science
CPF Board
Irene Lim
AVP, Customer Relations
The Ascott Limited
Shah Widjaja
PALO IT
Tony Tan
Deputy CEO,
Imperium Solutions
Jael Chng
Founder,
My Working Title
Rob Gax
Director, Creative & Content Something Else
Christina Teo
Founder,
Startup Women Asia
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
GLOBAL
We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students travel to New York, South Korea & Bali, etc. on an annual basis to learn from the best around the world.
ALUMNI
Taf Huang
Senior Marketing Manager @ RYNAN Technologies
"Loved every bit of it because there was never a dull moment. My coursemates too are working professionals from different walks of life, and they brought together many perspectives from their industries and many laughs to the mix."
Simren Panoo
Director, Client Engagement & Strategic Marketing @ Bank of Singapore
"Since starting the course, I have found the modules to be invigorating and I am in awe of the lecturers I’ve had access to – in my last module, my lecturer was the former Chief Marketing Officer of IBM!"
Rick Tan
CEO @ Honyo Industries
"After attending this course, I'm confident of applying what I've learnt into my business."
