PROFESSIONAL
CERTIFICATE IN CORPORATE IDENTITY DESIGN
The Professional Certificate in Communication Design aims to provide students with a stronger fundamental skill set in visual literacy and technical executions.
The Professional Certificate in Communication Design aims to provide students with a stronger fundamental skill set in visual literacy and technical executions. With a strong foundational pillar in place, students are able to make better decisions before execution; having strong technical skills in Adobe Photoshop and Illustrator makes it easier for them to achieve their desired outcome. The course also acts as an ‘introductory package’ to design, crafted even for people without a design background but want to upgrade themselves, as design fundamentals can be applied to all aspects of life.​
With a strong foundational pillar in place, students are able to make better decisions before execution; having strong technical skills in Adobe Photoshop and Illustrator makes it easier for them to achieve their desired outcome.
The course also acts as an ‘introductory package’ to design, crafted even for people without a design background but want to upgrade themselves, as design fundamentals can be applied to all aspects of life.​
MODULES
DESIGN
Visual Communication
This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer. Students will learn the importance of how to integrate basic design elements, principles of design, visual composition and relationships to develop and resolve visual problems.
Specifically, this course focuses on the design process, function, exploration of various media, graphical experimentation, theoretical and practical skills of visual communication design. The aim of this module is to provide students an insightful experience on the role of visual communication design, purpose, function, process and contemporary practices of visual communication.
DESIGN
Digital Studios I (Illustrator)
This module introduces students to the essential vector drawing tools to unlock their creative potential with Adobe Illustrator while learning useful shortcuts to enhance their design workflow.
Students will learn from fundamental to the advanced techniques of adobe illustrator to create and construct logo design, 2-dimensional and 3-dimensional graphics, special visual effects, typographical graphics, realistic illustrations, perspective drawing and 3D packaging mock up presentation. The aim of this module is to equip students with the industry professional skills and techniques to edit and create vector visual graphics and special visual effects in the world of visual culture and highly visual saturated society today.
DESIGN
Digital Studios II (Photoshop)
This module introduces students to the professional practice and experts’ choice of digital image editing, manipulation and photo retouching tools for graphic design and multimedia with Adobe Photoshop. Students will learn from fundamental to the advanced skills and techniques of Adobe Photoshop to create special visual effects, artistic interpretation of images and enhance digital photography. The emphasis includes design process, exploration of advanced Photoshop techniques by integrating raster and vector graphics with Adobe Illustrator to maximizing the creative potential of the tools to create appealing visuals to effectively engage the audiences.
The aim of this module is to provide students, graphic designer, web designer, multimedia designer, photographer as well as special effects artist with the professional skills to digital image edit, retouch, process digital image confidently and professionally in your respective profession.
DESIGN
Typography and Communication Design
This module provides students with the theoretical and practical experiences of typography as a visual language and its application in visual communication design. Students will learn the history of type, anatomy, terminology, type classifications, principles of typography, typographic layout, type aesthetic and type choices consideration. The emphasis includes in-depth understanding on the role, purpose and function of typography.
The aim of his module is to provide students with the understanding of how typographic elements such as letter structure, legibility, readability, tone of voices, type personality, characteristics, mood, selection of type choices, integration of other design elements and visual compositional relationships can create a visual impact in visual communication design today.
DESIGN
Corporate Identity and Design
This module will provide students the science behind every corporation’s ‘persona’. Besides creating the corporate personality, the module also explores the components of a corporate identity programme that will promote consistency in both discipline and application. Students will learn about the coming of corporate communications, the story, visual and package, science of symbols, logos and colours, logotype and semiotics, supporting devices and applications, corporate design mandatories and the corporate identity system and why is it so important.
Part Time
COURSE DURATION
16 months
TIME TABLE
Weekdays
Saturdays
7.00pm to 10.00pm or
10.00am to 1.00pm
Full Time
COURSE DURATION
12 months
TIME TABLE
Weekdays
Saturdays
12.00pm to 3.00pm or 3.00pm to 6.00pm
10.00am to 1.00pm
Entry Requirements
SINGAPORE CITIZEN
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Applicants are to be aged 16 or above when applying
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GCE 'O' Level with minimum 3 credits (C6) or equivalent
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GCE 'N' Level with minimum of C6 for English or equivalent
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Applicants not meeting the entry requirements will need to undergo an interview
