PROFESSIONAL
DIPLOMA IN ADVERTISING AND DESIGN
Our most popular and signature formula integrating marketing & advertising into the design.
COURSE INTRODUCTION
The professional diploma in advertising and design is a lethal combination of our diploma in communication design and specialist diploma in advertising design. This course combines both pragmatic and strategic studies in a never seen before three-in-one pow-wow diploma based on our M.A.D. Formula, crafted by industry practitioners. Students will learn how to incorporate strategic elements of marketing and advertising into their design, and how this cross disciplinary learning takes them to the next level in the industry.
Yearning for a trailblazing career as a
CREATIVE DIRECTOR OR OWNER OF YOUR DESIGN OR ADVERTISING AGENCY?
MODULES
BRANDING
In the dynamic landscape of today's market, a brand stands as more than just a logo or tagline; it's the essence of a business, the emotional connection to its audience, and the promise of value delivered.
CREATIVE THINKING
This course takes a close look at the world of advertising, from its early days to the current digital age. We’ll explore how advertising has changed over the years, focusing on both the basics and the latest tools and trends.
EDITORIAL DESIGN
Students will learn the anatomy of publication, design principles of page layout, grid systems, visual elements, and the organization of editorial content through Adobe InDesign software.
TYPOGRAPHY AND COMMUNICATION DESIGN
Students will learn the history of type, anatomy, terminology, type classifications, principles of typography, typographic layout, type aesthetic and type choices consideration.
CONVERGENCE IN ADVERTISING
This course takes a close look at the world of advertising, from its early days to the current digital age. We’ll explore how advertising has changed over the years, focusing on both the basics and the latest tools and trends.
DIGITAL MARKETING
The Digital Marketing module is a comprehensive guide to the vital aspects of digital marketing, providing insights into web analytics, SEO, SEM, email marketing, and mobile marketing.
INNOVATIVE MARKETING
Students will be equipped to deconstruct and utilise progressive marketing stratagems, execute comprehensive SWOT analyses and customer profiling, and gain a nuanced understanding of ethical considerations and sustainable methodologies in marketing.
USER INTERFACE DESIGN I
This course will provide learner the knowledge and skills to create a real-world website interface, resulting in one beautiful, streamlined user experience.
COPYWRITING
The module dives deep into the evolving world of persuasive writing for today’s digital age. Students will embark on an immersive experience, blending traditional techniques with modern tools and technologies.
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DIGITAL STUDIOS I (ILLUSTRATOR)
From drawing basic shapes to crafting intricate designs, you’ll learn the ropes of creating sharp, scalable graphics. We’ll play with colours, dabble in typography, and even transform 2D sketches into 3D visuals.
PACKAGING AND PRINT TECHNOLOGY
This module offers students an in-depth study of the principles of packaging design and the design process from concepts to three-dimensional forms.
VISUAL COMMUNICATION
This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer.
CORPORATE IDENTITY AND DESIGN
Providing students the science behind every corporation’s ‘persona’. Besides creating the corporate personality, this also explores the components of a corporate identity programme that will promote consistency in both discipline and application.
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DIGITAL STUDIOS II (PHOTOSHOP)
Students will learn from fundamental to the advanced skills and techniques of Adobe Photoshop to create special visual effects, artistic interpretation of images and enhance digital photography.
TVC (CONCEPT + DEVELOPMENT)
The TVC (Television Commercial) Concept + Development module offers students a comprehensive journey through the world of TV advertising, from initial brainstorming to final execution.
M.A.D. INTEGRATED CAMPAIGN PROJECT
The essence of this module lies in its self-initiated nature, providing students with the opportunity to conceptualize, develop, and execute a comprehensive advertising and design campaign that resonates with their personal vision and showcases their prowess.
COMPLIMENTARY MODULES
FUNDAMENTALS OF PHOTOGRAPHY
The technical skills needed to operate a DSLR camera in manual mode will then be taught through theoretical and practical means, giving students the trust and confidence to operate a professional camera.
NATURAL AND STUDIO LIGHTING
What is light; what is light in photography? Students who go through this module will fully understand the effects of light and how it can create or destroy.
COURSE DURATION
Full Time
30 Months ( 30 seats per class )
Part Time
22 Months ( 20 seats per class )
TIME TABLE
Full Time
12.00pm to 3.00pm or
3.00pm to 6.00pm
Weekdays
10.00am to 1.00pm
Saturdays
Part Time
Weekdays
7.00pm to 10.00pm
Saturdays
10.00am to 1.00pm
Full Time
• Extra Tutorials
• Visit Industries, Talks or Workshop
• Smaller Classes
Part Time
• Allow you to work while studying
PERKS
ENTRY REQUIREMENTS
Singaporean:
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Applicants are to be aged 16 or above when applying
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GCE 'O' Level with minimum 3 credits (C6) or equivalent
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GCE 'N' Level with minimum of C6 for English or equivalent
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Applicants not meeting the entry requirements will need to undergo an interview
Another country:
With valid VISA
For more information for other countries, click here
Jobs our student took after graduation
Artwork Planner, Creative Directors, Art Directors, Copywriter, Entrepreneur, Cinematographer, Project Designer... many more
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
AWARDS-LAB
At Awards Lab, everyone’s a winner!
Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.
Awards or not, walk away with a winning portfolio.
GLOBAL
We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students travel to New York, South Korea & Bali, etc. on an annual basis to learn from the best around the world.
DO-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through social enterprise Make The Change!
Through this school-run social enterprise, students can:
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Apply their design skills to support NGOs and other social enterprises
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Work on real-world projects for a variety of companies
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Gain valuable guidance from experienced industry professionals – and get paid for it
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Build an impressive portfolio with projects completed under Make The Change
“When I was in England, I found out that I was way ahead of all my peers"
Tommy Lai, Creative/ Copywriter @ R/GA
